Light up the Void  

The poster for the film Enter the Void (2009), directed by Gaspar Noé, has become almost as iconic as the film itself.

A plunge into visual vertigo...

When Gaspar Noé released his psychedelic trip in 2009, the film's poster immediately became a graphic manifesto. More than just a promotional tool, it conveyed in a single image the sensory vertigo promised by the film.

A title like a neon sign...
The first visual shock is the title. “ENTER THE VOID” bursts forth in bold, capital letters, drawn like neon tubes. The typography isn't flat: it stretches in perspective, like a sign suspended in the streets of Tokyo. The eye is drawn toward a central vanishing point, as if sucked into a luminous tunnel. We don't just read the text: we are invited to “enter.”

Color as a hallucinogenic substance...
The palette immediately evokes Tokyo imagery: fuchsia, electric violet, acid green, burning yellow. These saturated colors clash, often complementary, creating optical vibrations. The viewer is assaulted by the light as much as drawn to it. The poster itself simulates a hallucination: it's impossible to fix one's gaze without feeling a slight dizziness.

A space with no escape...
Unlike traditional posters, there are no faces, no recognizable backgrounds. The composition is saturated with halos, luminous outlines, and doubling. No void, no breathing room: everything is an invasion, as if one were trapped in an uninterrupted visual flow. The perspective accentuates this sensation: one falls into the poster as if falling into a trance.

A promise of an experience...
This poster doesn't tell a story, it offers an experience. It prepares the viewer for what they will experience in the theater: a sensory journey, between Tokyo neon lights and psychedelic tunnels, between attraction and dissolution. More than an advertisement, it is an extension of the film—its opening sequence, in a way.

Laurent Lufroy, the man behind the hypnotic poster for Enter the Void

When we think of Gaspar Noé's Enter the Void, one image immediately springs to mind: that neon-saturated poster, fleeing towards a point of light, which seems to draw the eye into a psychedelic tunnel. Long vaguely attributed to the production or marketing, we too often forget to mention its true creator: Laurent Lufroy.

Graphic designer and poster artist, Lufroy created the official visuals for the film, both for the French version and for the American poster.

Lufroy doesn't just sell a film; he condenses the promised sensory experience into a single image. The neon lettering, the saturated colors, the dizzying perspective—everything that makes Enter the Void a hallucinatory experience is already present on its poster. So much so that one could consider this image as the film's true opening credits.

By designing this poster, Laurent Lufroy delivers more than just a marketing piece. He places his work within a rare tradition: that of poster artists capable of transforming a promotional campaign into an independent aesthetic object. Like the posters for 2001: A Space Odyssey and Suspiria, the poster for Enter the Void has transcended its initial function to become a graphic icon.