LUX AETERNA INTERNATIONAL POSTERS
The official poster for the film highlights the title Lux Æterna and visually illustrates strong elements related to the film's content: intense colors, a provocative attitude, and an aesthetic that reflects the experimental and sensory tone of the work.
The film itself is centered on a mise en abyme of a chaotic film shoot and plays of light that become almost a sensory experience in themselves: this is reflected in the poster.
Lux Æterna: a poster announcing the event
The poster for Lux Æterna doesn't resemble a classic movie poster. True to Gaspar Noé's universe, it doesn't try to seduce or tell a story. Rather, it acts as a warning. Even before entering the theater, the viewer is alerted: this film will be an experience, not entertainment.
At the center, the title stands out, reinforced by the ligature "Æ," which alludes to Latin and the idea of "eternal light." An almost sacred reference, which the director subverts. For in Lux Æterna, the light is not soothing: it is aggressive, invasive, sometimes suffocating. The deliberately minimalist poster reflects this tension. It shows little, but suggests much.
By rejecting explanatory images and recognizable faces, Gaspar Noé breaks with conventional promotional conventions. The poster doesn't promise a plot, but rather an intense sensory immersion. It prepares the audience for a film that speaks as much about cinema itself as about its excesses, and that questions how images can become a form of violence.
More than just an advertising tool, the poster for Lux Æterna reads like an extension of the film. It alone sums up Noé's ambition: to make cinema a space for radical experimentation, capable of disturbing as much as it fascinating.