VORTEX INTERNATIONAL POSTERS
To accompany the release of Vortex, Gaspar Noé called upon Laurent Lufroy, one of the most respected poster artists in French cinema. Known for his collaborations with Godard, Lynch, and Carax, Lufroy here creates a deliberately unsettling, almost anxiety-inducing image that resonates with the film's themes.
The poster, dominated by blocks of red and orange, is striking first and foremost for its starkness. The title, scribbled by hand, unfolds in nervous letters, as if the artist wanted to materialize the loss of control that haunts the characters. Halfway between automatic writing and graffiti, this typographic choice sets the tone: that of a raw, unvarnished film, permeated by disintegration.
This visual imbalance is not gratuitous. It resonates with the film's very mise-en-scène, constructed on a split-screen device that divides the screen in two. Like the aging couple filmed by Noah, the poster suggests two parallel realities, two solitudes that no longer meet. The vortex effect, evoked by the chromatic saturation and the chaotic lines, refers to the inexorable spiral of illness, of fading memory, and of life slipping away.
In a promotional landscape often characterized by calculated marketing, the poster for Vortex surprises with its rawness and refusal to seduce. It reflects Gaspar Noé's approach: to film the intimate without artifice, and to make cinema a space where aesthetics embrace the vertigo of existence.
For Vortex, Gaspar Noé entrusted the poster design to Laurent Lufroy, a master of cinematic imagery and creator of hundreds of visuals for Godard, Lynch, and Carax. The result: a striking composition, dominated by burning reds and oranges, on which the title seems hastily scribbled, nervous, unstable.
This graphic choice is not arbitrary. It reflects the heart of the film: aging, fading memory, the couple caught in a split screen revealing two parallel solitudes. Lufroy is not trying to seduce, but to visually convey the viewer's experience even before they enter the theater.
With this poster, chaos becomes language: an existential vortex where aesthetics and emotion meet, perfectly foreshadowing the dramatic spiral that Noah explores on screen.